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The Design of Business
Why Design Thinking Is the Next Competitive Advantage
by Roger Martin
Copyright 2009 Roger Martin
Summarized by permission of Harvard Business Press 256 pages
01
Hermeking, M. (2007). Culture and Internet consumption: Contributions from cross-cultural marketing and advertising research. Journal of Computer-Mediated Communication 11 (1, article 10). Retrieved fromjcmc.indiana.edu/vol11/issue1/hermeking.html
02
The Handbook of Design Management; Edited Rachel Cooper; 2011
03
ALEXIS, J; HASSAN, M. Z. Design Management Review, Summer2007, Vol. 18 Issue 3
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05
RASMUSSEN, R. Design Management Review, Summer2006, Vol. 17 Issue 3
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